Germaine Gioia and Playlife Company work with premier content holders, experienced digital game and technology developers, and proven manufacturers and distributors, connecting them and creating strategies that maximize their potential in the on and offline worlds.
Playlife focuses on creating branded console, PC, and mobile games, as well as developing licensed merchandise across categories, and delivering global distribution solutions – enabling consumers to play what they love in life. Playlife has a long history of introducing proven interactive developers with relevant, top-tier brands to facilitate innovative, license-driven content.
The company represents a variety of preeminent properties, digital developers, manufacturers, and distribution platform solutions, including Dorna Sports’ MotoGP; Play Mechanix’ Big Buck Hunter; Masked Republic’s roster of esteemed Mexican luchadores, and related content; the diverse talent and fast growing league of Major League Wrestling (MLW); Chuck Norris; blockchain-based technology and metaverse platform, Virtua; globally distributed KESS Co. and Blacklist board games, outdoor toys and puzzles; Fanroll premium gaming dice; limited edition NERDS Clothing; and more.
Germaine has made her career in the interactive and licensing space, identifying lifestyle trends — in film, TV, sports, toys, and fashion — and then negotiating and overseeing their evolution across game and merchandise platforms. Prior to founding Playlife, Germaine headed business development and licensing efforts for global game publishers THQ and Capcom Entertainment, securing premier properties from Lucasfilm, Disney/Pixar, Warner Bros, Sony Pictures, Sanrio, Saban, the WWE, MotoGP, NFL, MLB, NBA, Nickelodeon. Marvel, and others for development in the interactive space. She also led merchandising partnerships for THQ and Capcom’s broad portfolio of renowned original content. Germaine holds a bachelor’s degree from Vanderbilt University. Germaine is a member of Women in Games International; Women in Toys (WIT); Licensing International (formerly LIMA).